UBM India welcomed the year 2019 with a great start to the 26th edition of SATTE, a leading B2B travel trade engagement show which was held at India Expo Mart, Greater Noida, Delhi - NCR for the first time ever. The three-day expo has witnessed a tremendous response from the industry with participation from over 1,000 exhibitors and representation from over 50 + countries, 28 Indian States and 90 cities from across India.
The signature expo was inaugurated by Chief Guest Dr. Mahesh Sharma, Union Minister for State for Culture (I/C), Government of India along with key dignitaries -- Mr. John Amaratunga, Minister of Tourism Development, Christian Affairs and Wildlife, Govt of Sri Lanka; Mr. YB Tuan Muhammad Bakhtiar bin Wan Chik, Deputy Minister of Tourism, Arts and Culture Malaysia; Ms. Nia Niscaya, Deputy Minister of Tourism Marketing, Ministry of Tourism of the Republic of Indonesia; Ms. Eunji Tae, Officer, Regional Department for Asia and the Pacific, UNWTO; Mr. Subhash Goyal, Member, National Tourism Advisory Committee; Mr. Yogesh Mudras, Managing Director, UBM India and Ms. Pallavi Mehra, Group Director, UBM India amidst an august industry presence.
Speaking at SATTE's growing stature, Dr. Mahesh Sharma said, "I congratulate UBM India on a great start to SATTE 2019, SATTE is the tourism maestro and this platform has taken the tourism to a new height. I am proud to host this event in my constituency, the potential of tourism in India is high, it takes 6.8 per cent of country's GDP and has shown a growth of 9 per cent to 13 per cent in the number of tourists visiting India. It's the 26th edition of SATTE, my compliments go to the UBM group behind this as they have changed the meaning of travelling over the years. Good luck and good wishes to SATTE this year too and the tourism industry."
This platform has been well-supported by the Ministry of Tourism, Government of India and is backed by international organizations and Indian associations. SATTE endeavours to analyse trends, forecast future developments, come up with viable solutions and of course, help businesses thrive. It showcases the true potential of tourism for India and other countries, all under one roof.